Real contextual research - a case study
All too often we do 'abstract' research with people who vaguely resemble our real customers. We use phoney figures and ask them to imagine or remember. We know this is not ideal but it's harder to do real research and is it even worth it? This is my story of my struggles to get this to happen and ultimately what I found out.
Anthony Wall: I'm an interaction designer at Intuit in Australia. We make delightful accounting software that helps to fuel small businesses. I pride myself on finding and solving real customer problems.