Inside my pocket: Digital ethnography in patient-centred care

What happens if you take a traditionally static research collection tool, like the camera cultural probe (Gaver, 1999), and transform it into a real-time, bi-directional communication device to collect and share information instantly with a research team?

This talk will analyse the findings from a recent patient-centred project at a leading Melbourne cancer treatment centre. Our guiding question was: “How might we improve the experience of patients receiving chemotherapy?” I will evaluate the processes undertaken, methods used, challenges faced and share the key findings and insights as they were uncovered.

Utilising mobile technology and easily accessible Internet services allowed for rapid pivoting of questions, instant clarification, and further follow-up queries posed immediately by the researchers. Additionally, by harnessing familiar social media tools, the project highlighted the potential for digital rapport between the subject and researchers in a way that could engage users who are more comfortable with remote human connection.

This presentation raises three questions from the research undertaken:

  1. Can the speed for empathy creation increase when the technique is in real time?
  2. Can a research tool cross-function as a therapeutic tool?
  3. Can the specific design of a qualitative research tool be a key to unlocking deeper insights into user behavior?

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Presentation