5 unique things on conducting research in South East Asia
When conducting research within a global organization, we are aware that different countries/markets /cultures have different needs and best practices. In my current role, I get a chance to help build HQ and my regional team’s collective empathy for our Southeast Asian users. I will present some practical tips on how to conduct research in this region that I've learned over the years.
Originally from Indonesia, Yoel Sumitro left for Seattle to get a degrees in UX from University of Washington. From there, he has been globe trotting: first, he worked in Apptio in Seattle, followed by Mobilewalla in Singapore and then he was at adidas Group in Germany, since he missed the 10 months of gray, cloudy weather that Seattle offered. Most recently he is working as a UX researcher at Uber, helping change how the world moves.