It’s more than designing shmick features to achieve kaching!
Both users and designers are similar in their views of some factors of e-commerce website UX design, but as would be expected, there are also differences arising from respective mental models and views. Specifically, those differences include users’ concerns regarding the security of purchasing and visual presentation of information and graphics. For designers, my research suggests they might heavily focus on information hierarchy and not surprising branding. These issues will be discussed in this talk by Catherine in relation to new contributions to theory and practice, extending from the literature and offering new recommendations to UX designers in the design of e-commerce user experience.