Raising content right
Great online content is like having a child. Conception is the easy bit; it’s raising it until its ready to leave the nest that takes all the effort.
Similarly, a completed Content Strategy represents the start of a journey, not its end; the hard work has only just begun.
Creating good content for online is hard, especially for large organisations. The bigger the organisation the more distributed the knowledge, and it makes the process for creating, approving and updating content complex. Add brand ‘refreshes’, changes to company strategy and structure, and it’s almost impossible to get the right content together within a project.
After delivering multiple websites and intranets to corporate “parents” who lacked the digital life-skills or support to raise good, functioning members of the Internet community. The tools, know-how and processes required to grow healthy, well-adjusted sites — sites that don’t rely on copywriters and agencies to feed them, and that won’t grow into awkward or antisocial teens, has become an obsession.
In this presentation I’ll draw on experience and case studies from my work at Digital Arts Network where I mostly work on large scale site redevelopments. I’ll share the tools we’ve created along the way such as the ‘Governance is awesome’ worksheet and the ‘What content goes where?’ workshop format. All in an effort to help our Agency’s clients have fun with their shared endeavour to create great content, prepare it for go-live, and support it from then on.