Elle Geraghty
Elle Geraghty is a Content Strategist at Atlassian – one of Australia’s fastest growing tech companies and voted Australia’s best place to work in 2014. She has been working with content for over 15 years as a content strategist, analyst and journalist. She runs the Sydney Content Strategy Meetup and Sydney UX Book Club. Elle has worked with Virgin Mobile, Foxtel, Amnesty International, the NSW Government, Guide Dogs and the ABC.
Elle takes an evidence based approach to content strategy, using research and analytics to link the needs of users and authors with business objectives. She has a Masters in Information Architecture and a BA in Communication (Journalism). Elle blogs at www.ellegeraghty.com.