From faith-based to evidence-based design: Design by numbers
Working on projects where revenue and other quantitative metrics drive business goals and development priorities, user experience designers and researchers need to understand how rich quantitative data sets can impact on the ways they solve problems. As part of their design toolkit, it can help explain complex patterns of user behaviour and enable greater communication with metric-focused product managers and engineers.
Miles will talk about his experiences at Google, working on large scale projects where data is critical to understanding the user experience, and has become an essential part of the success (or failure) of projects. He’ll also talk about how data can be used (and abused!) as a tool for iterating design, the different ways in which stakeholders see data, and how you can embed data into your design craft and team.
