Service design blueprinting
This half-day, hands-on workshop will introduce participants to service design blueprinting as the core method of service design thinking and practice.
Grouped into small teams of 3-5 people, participants will take an initial service concept or touchpoint and map this across the service blueprint to develop the service ecology and proposition. They will work from detail to big picture and back again. At the end of the day, the groups will pitch their propositions using a sketched storyboard of a typical user’s journey through the service.
Techniques and principles covered
By the end of the day participants will have learned:
- How they can expand their existing UX skills with service blueprinting
- How to use insights as a driver for innovation for multi-channel experiences
- How implementation detail affects the strategic whole and vice versa
- How to align the back-stage business with the front-stage experience through service blueprinting
- How to take user/persona journeys through the blueprint to generate storyboards, scenarios and design specifications
- How service blueprints can be used to define measurement metrics of a service rather than having them imposed upon you
Target audience
The target audience for this workshop is design professionals or students; as well as people who might be their clients (those involved in brand strategy, customer experience and innovation, for example).