Our billion-dollar baby: From greed to good
“If you won $1 billon, how much would you give to charity”
Jaro is a “Gamified Crowd Funding Platform” that launched in April this year. Users of Jaro pay to play in the knockout tournament for a cash prize that is split between charitable causes and one lucky winner. The best part is that our users get a say in how much is given to each.
Existing as a startup within the Vivant agency, balancing agency practices (deliverables) with a startup mentality (ship it) has been a long and unique journey for the Vivant UX team. Many mistakes and paradigm shifts occurred along the way.
Chris will take you through the Journey from the first patent lodgement in 2008 through Jaro’s launch in 2013 and beyond:
- The many pivots Jaro went through and how it affected who their users and target market were.
- How as a team they got stuck at the very first hurdle, how they were able to shake it off and move forward.
- How they designed features that nobody knew how to start, by failing fast and failing hard.
- How they moved from a tangled mess of features towards a seamless experience.
- Finally, the story post launch. What they are doing to gain traction in the market and other lessons learned along the way.
If there’s time Chris may ask you: “If you won $1 billon, how much would you give to charity” so have a good think beforehand.
