Overcoming woolly objectives and confused CEOs to design successful enterprise social networks
The topic of social networks in business – including social intranets and the use of tools such as Yammer and Jive – has been popular for several years now. With billion-dollar acquisitions in the frame, it’s clearly become a giant business segment too.
While there’s an overwhelming number of case studies, books and proponents clearly arguing why an organisation should ‘go social’, there’s far less insight into how to successfully do so – and even fewer people asking whether ‘going social’ is the right objective at all.
This presentation focuses on the realities of designing successful social networks in the enterprise, including the promises and challenges of going social, woolly objectives to watch out for, leadership and employee behaviours that can make or break a deployment, the critical importance of using organisation-specific language and terminology and how to bust those crazy adoption targets.
