Are computers hindering creativity?
Creative processes have adapted to business demands, our brains haven’t. Psychologist Graham Wallas (1926) posed a model for creativity, a simple 4-step process. I’ll cover step 2-‘incubation’ and how it can fit into project plans so that we can produce truly innovative ideas with less effort in the same time-frame.
Matt Shanks: I’m head of Creative at Stamford, and I have the best job in the world. I’m fascinated by our relationship with technology and each other. I’ve spent the last 11 years using technology to enhance everyday experiences and improve our quality of life – I can’t imagine doing anything else.
