Grassroots UX: Filling all the seats at the table
UX work can be hard enough when you have to educate external stakeholders about its value within a truncated timeframe and the constant drumbeat of innovation faster now. But what if your challenge lies within your organisation? How do you develop, much less maximise, the UX capacity of interested supporters, while also engaging those who don’t see UX as their responsibility (or worse, see it as frivolous)? The key is to use tried and proven community organising strategies to develop an internal UX community.
This presentation will cover:
- Overview of the challenge
- Successful community organizing (against ‘insurmountable’ odds)
- Community organizing strategies that are used in GE (and elsewhere)
- Strategy 1: Working with the acknowledged community boosters, and those who already have UX experience.
- Strategy 2: Once you’ve identified believers, how do you find and convert the unbelievers?
- Strategy 3: Creating buy-in from the higher ups by promoting the aspects of UX that will motivate them.
This presentation will be useful for people at small or large companies, whether the UX team is new or established.