UX Australia 2012

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Content clinic: Making content priority one

Description

Solve your content conundrums with a practical strategy that will streamline content development. This hands-on workshop is designed to make life easier for people tasked with creating or managing content for large web developments. This workshop is a great way to get a head-start on your project.

The workshop is all about getting familiar with a logical and systematic way of developing content, while creating an environment where fresh new ideas can emerge.

Workshop structure

The morning covers the business case for content strategy and seven proven steps to content clarity. In the afternoon we’ll put the theory into practice, using six case studies selected from participants’ real life situations.

The workshop will cover:

  • The business case for content strategy, with two case studies
  • The content life-cycle
  • Content strategy in seven steps:
  1. Scope: Requirements, objectives, stakeholders, metrics, team
  2. Research: Who are your users and what do they need?
  3. Audit: What content do you have and is it what your users need?
  4. Plan: Creating an IA and planning for user-focused content
  5. Create: Style guides, samples, templates, training, workflow
  6. Deliver: Publish – to the right channels
  7. Maintain: Monitor, refine, archive and plan

Meet our live case studies – PechaKucha style!

The group splits into six to create a strategy for each case study
Each group presents a plan of attack for their case study

Outcomes

Participants will learn about:

  • how a content strategy can benefit your project, business and users
  • the content life cycle
  • how to work out what time, budget and resources you need
  • how to prioritise content development deliverables, and what to do when
  • how to use information architecture tools to ensure your content works for your users
  • the common approaches that can work for all kinds of content situations
  • how a strategic approach to content can improve design and development


Materials provided

Presentation notes, further reading, and access to a suite of content development templates that Writeclick’s content strategy team use every day – for example, a project summary, content audit spreadsheet and executive summary, detailed content plan, copy deck, content sample for key page types, and ‘page tables’ to capture content requirements and key messages for particular user groups.