The upside of stakeholder involvement
Cognitive psychology provides insights into the minds of our end users. But how might this field help us understand the importance of client involvement in the UX process? Irrational behaviours such as the “IKEA Effect” and the “Not-Invented-Here Bias” indicate why stakeholder involvement is so critical to a project.
Sheryl is a Senior User Experience Architect at Massive Interactive. She works closely with a diverse range of high-profile clients around the globe to deliver engaging multi-platform experiences across emerging technology fields, including Connected TV and Inflight Entertainment.