Why cross channel design is essential for m-commerce
To optimise the m-commerce user experience it’s essential to design cross-channel, incorporating both digital and non-digital elements. Drawing from case studies we’ll consider why a cross-channel design approach is essential, and how to influence stakeholders to see both the user and business benefits of this approach.
Fiona Meighan is the Managing Consultant, HeathWallace Australia. A registered psychologist with 16 years experience as a User Experience practitioner in Australia, Hong Kong and the US, Fiona is passionate about considering the user experience from a holistic perspective. Her key domain areas are in health, financial services and mobiles.