UX Australia 2011

Half-day workshop. Tuesday 23 August 2011, afternoon

Description

This workshop will look at how to communicate behavioural insights with the whole team (design and management) so everyone can engage with research data.

Behavioural insights:

• can be used to influence the design process
• are an integral artefact to communicate the final experience
• provide a clear articulation of your strategy

Done well, these communicate behaviour and also include motivation, attitudes, triggers, physical and mental contexts. They can communicate behaviour in its current state (observed), future state (desired/designed); and transitional state.

The workshop will showcase different visual approaches such as storyboards, comics and customer journeys that will enable participants to communicate:

• the difference between current behaviour and future behaviour
• customer mindsets at any touchpoint
• customer, business and context implications at any touchpoint and between them
• the impact of experience within a journey (first-time versus return)

Workshop structure

The workshop will begin by showcasing actual work of experience designers, looking at photographic, visual and textual journeys as examples. We will then explore how to move from insights to visuals, with an emphasis on storyboarding and sketching, that can then move into a higher fidelity visual presentation if need be. Participants will then take the same insights and create sketch-level visual representations of them, allowing the teams to compare and contrast processes and output at the end.

Most people don’t get exposure to the way other people work, so the sharing aspect of this practical session will provide participants with a unique opportunity.

Outcomes

Participants will:

• Hear and see different approaches for communicating behavioural insights
• Understand types of insights that can be captured and communicated
• Have the opportunity to put the things they learn into practice through a series of workshop activities
• Explore different communication techniques unencumbered by the constraints of the workplace
• Get the opportunity to share and discuss their ideas with other participants and the workshop leads

Target audience

Anyone who wants to improve the way research findings are articulated.

Materials provided

Participants can take away whatever materials and notes they create during the sessions.