8 mistakes in web personalisation
Your sister has had another baby. Nice. Now you’ve got a dilemma. If you go to your favourite ecommerce website and buy her that little set of onesies, you’ll never hear the end of it. Because every time you come back to the site, you’ll be besieged by bodysuits, blankets and tiny, reversible hoodies. ‘Honestly, guys, it was just a one-off. I’m still into the tech gear.’
Bryn is an Enterprise Architect with OpenText with over 10yrs IT experience. In the last couple of years much of his time has been spent in the world of web and mobile personalisation, using the wisdom of the crowd to provide contextual, relevant experiences for online customers.
Presentation
Instead of slides, Download the eBook: Eight Mistakes in Web Personalisation (free!!)
