Fred Randell
Fred Randell has over 12 years of web experience ranging from interface and application development to information architecture and user-centred design.
Fred has played a fundamental role in the conception and implementation of websites, applications and strategies for some of Australia’s largest companies, including BigPond and Panasonic Australia. Over the past few years, Fred has played a key role in defining online strategies for Telstra, including operational execution through the advocacy of interface patterns.
Recently he has conducted expert reviews of the AIMIA award-winning Wotnews website and redefined the user experience for BigPond’s internet access sign-up process and account area