Visualising the user experience: Building early engagement with design concepts
Design visualisations are information products that communicate how new products or services will work. The way they do this is by showing the new product or service in action, using a combination of text and pictures to tell the story of the future user experience.
Design visualisations can stand alone as documents, but are often presented to audiences for the purpose of communication, consultation or (most usefully) design collaboration.
The presentation will cover the following aspects of design visualisation:
- The power and psychology of storytelling, including why humans find narratives so accessible for the purpose of cognition
- What a design visualisation is, including examples
- When a design visualisation should be created, including for which types of projects and audiences
- A detailed look at the process of constructing a visualisation, as well as tips, tricks and techniques for facilitating a walkthrough
- The skillset that a design team needs to have (or grow) to create compelling stories that can translate concepts into visual stories
- Common places where visualisations can run into trouble; and how to deal with these when they occur.
The presentation will be practical and interactive, and will give people deep insight into the value and practice of visualising the design using rich stories.