Putting people at the heart of a service transformation which drives scale and lasting value.

Design can be a powerful tool for traditionally conservative spaces like Mergers and Acquisitions. This is a story about how we took a strategic design approach to bring together three very different companies and align them on a shared, people centred value proposition and practice to own an emergent health category. It's also a story about the power of design, thinking and doing, and its ability to transform organisations and drive authentic experiences and valuable outcomes for customers, staff and investors.

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Ash Donaldson & Simon Tobias - Putting people at the heart of a service transformation which drives scale and lasting value.
Design can be a powerful tool for traditionally conservative spaces like Mergers and Acquisitions. This is a story about how we took a strategic design approach to bring together three very different companies and align them on a shared, people centred value proposition and practice to own an emergent health category.

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UXAUS 2020 DAY 4 Simon Tobias & Ash Donaldson - Putting people at the heart
published on Putting people at the heart of a service transformation which drives scale and lasting value. Design can be a powerful tool for traditionally conservative spaces like Mergers and Acquisitions. This is a story about how we took a strategic design approach to bring together three very different companies and align them on a shared, people centred value proposition and practice to own an emergent health category.