Qualitative and quantitative research in design
Thematic analysis is a widely used qualitative method in design research. We will discuss the difference between data driven and theory driven approaches and explore how thematic analysis can be used strategically to generate different insights at various points in the design cycle.
Ashlee Riordan is the design research lead at Thick, a service, experience and digital design agency in Melbourne. She has graduate qualifications in Psychology, Anthropology and is currently completing her masters in Education. She is passionate about enabling others to develop deep metacognitive skills and believes in the purposeful design of processes and methods.