Designing (and redesigning) a design tool
We developed a target customer experience at NAB, and it looked great. We started using it and it didn’t work well, so we redesigned it. It worked better, but we thought of new ways to use it and redesigned it again. It seems like every month we’ve got something to change or add to it, and that’s just the way it should be.
Alexandra Almond has worked at NAB for 13 years and had been in the customer experience team for more than 4 years. As well as developing the target CX, she's worked on multiple customer experience projects at NAB. She loves solving business problems using design thinking, and working as a designer at NAB.