Making Cook
Cook is an iPad app that offers a beautiful way to create, store and share recipes with friends and family. An Australian owned and funded start-up co-founded in 2011 and launched for iOS7 in 2013, that since its launch has rocketed to the top of the Food & Drink category of the iTunes store globally. It is now sitting as the #1 app in more than 100 countries and featured daily in more than 250 App Stores world-wide.
Cook was recently awarded Best of 2013 by Apple and the app continues to go from strength to strength, with a barrage of celebrity chefs and personalities now getting involved to donate recipes and be featured within the app.
So what is the story behind the success of this app? What does it take to launch a successful app?
This presentation will take you on the journey of Cook – how it came to be; what process the team took to create the app; what decisions the Cook team are facing as they race to keep pace with the runaway success of the app; and importantly, what does the future hold…?
In the mean-time, you can follow the Cook team on Twitter, Facebook or Instagram as @thecookapp.