Sean Smith
Sean has been working in design research for almost a quarter of a century (with the grey hair to prove it). With a background in psychology, he has always been fascinated by the way in which humans make sense of the world around them, and particularly where that intersects with technology. He is all about using research to make informed design decisions, from advanced cockpit displays through to the apps we use daily on our phones. After starting out in the public service, he has mostly worked in the consulting space delivering research projects for clients across all sectors. He is co-owner of U1 Group where he is responsible for managing the research practice whilst also being on the tools and leading projects.