Iain Barker
Iain is a human-centred designer, co-founder of Meld Studios, trainer and qualified director (GAICD) with over 25 years experience helping organisations use customer insights to inform and lead change that drives value for customers, staff and shareholders.
Starting in digital channels during the dot-com boom in London, Iain quickly realised that digital alone can't solve an organisation's problems. He realised it is critical to understand the needs and behaviours of people and to use these insights as an additional data point to inform strategic decision-making.
Since forming Meld Studios in 2009, Iain has helped decision-makers in complex organisations better understand and explore what they can do to make a meaningful change to the experiences of their customers and frontline staff. This often results not only in change at the point of interaction between the organisation and its customers, but also cultural and structural change within the organisation—after all, it is impossible to create joined-up customer experiences if the organisation works in disjointed, siloed ways.