Sophie Freiermuth
Sophie is a london-based French UX designer and business consultant who, after several years in award winning agencies (AKQA, POSSIBLE) on projects of all sizes, has learned so much about working together that she she now doubles up as a coach.
Through her consultancy Baguette UX, she devolves her attention to helping teams work better when integrating design and user insights, and ensuring work is always done to solve user problems and keep the business in business. She accompanies her clients through the improvement of their product management and development practices by applying her extensive knowledge of UX, Agile, Lean Startup and product development.
She has worked with and for Pearson, Nike, Nokia, Xbox, American Express, Glaxo Smith Kline, Pearson, Ferrari, Fiat, Volkswagen, Seat, Orange, T-Mobile, and many more, with co-located teams across the world (UK/US/BR, UK/US/CN, UK/PL, UK/FR, etc.).
In her spare time, she teaches User Experience every month at General Assembly London, mentors wonderful people and speaks very regularly at conferences worldwide (including SxSW, Agile France, UXCE Berlin, UX Cambridge, WebExpo Prague, Agile Tour Tunisia) to share her insights and experience, and ignite excitement.