Steve Portigal is the founder of Portigal Consulting, a bite-sized San Francisco firm that helps clients to discover and act on new insights about themselves and their customers. In the past 15 years, Steve has interviewed hundreds of people, including families eating breakfast, hotel maintenance staff, architects, rock musicians, home-automation enthusiasts, credit-default swap traders, and radiologists. His work has informed the development of mobile devices, medical information systems, music gear, wine packaging, financial services, corporate intranets, videoconferencing systems, and iPod accessories.
Steve writes regularly on topics from interaction design to pop culture for interactions, Core77, Ambidextrous, Johnny Holland, and the Portigal Consulting blog All This ChittahChattah. He is the author of Interviewing Users, published by Rosenfeld Media. Steve is an avid photographer who has a Museum of Foreign Grocery Products in his home.