Fieldwork fundamentals
Interviewing users is undeniably one of the most valuable user research tools. Yet, sometimes we forget that it's a skill we need to learn, because:
- It's based on skills we think we have (talking or even listening)
- It's not taught or reflected on
People tend to 'wing it' rather than develop their skills. Without good interviewing skills, insights may be inaccurate or reveal nothing new, suggest the wrong design or business responses, or miss the crucial nuance that points to opportunities for breakthrough innovation.
This talk will cover:
- Framing the research problem to have the most impact on the business
- What type of participants to recruit and how to find them
- Different methods for learning from interviewees
- Asking questions
- Listening and building rapport
- Analysing data from the field