Iain has over 20 years experience in making structured use of qualitative research insights to inform business problemsand opportunities.
Prior to forming Meld Studios with SteveBaty and Janna DeVylder, Iain worked in senior positions forleading advocates of user centred design including FlowInteractive, Sapient and Different.
Iain has consulted in, and advocated for, customer-centred approaches in a variety of sectors including finance, health, retail, media, education and the public sector.
Iain started his professional life as a technical writer helpingpeople work out how to use unusable software, but quicklyrealised that it is better to design things correctly in thefirst place. He holds a degree in the slightly unusual subject of “TechnicalCommunication” – which is part information design, partcommunications, part psychology and part multimedia.