Simon uses design and psychology to make a difference in the world. He strives to help individuals and businesses build understanding of themselves and others. He is driven by a strong personal value to understand and has a passion for helping people.
Simon is the Design and Research Lead at Huddle, where he curates knowledge and acts as an enabler of growth. Completing his PhD in design, Simon created a method that helps designers identify user familiarity so that this can be integrated into the design process. He has a deep understanding in cognitive psychology which enables him to draw insights into human behaviour and motivations. In his personal life he is a personal coach, plays with arduino and loves creating new things.