From little things big things grow – Scaling a design research practice
One year ago Design Research Practice at ANZ consisted of two dedicated UX Researchers trying to support the research needs of a team of 17 eager and enthusiastic UX and Visual designers. Since then the design team has scaled dramatically, doubling in size. We shifted gears and set about scaling the practice. Our talk is a ‘peek behind the scenes’ on how we have worked to incorporate design research into the fabric of ANZ Digital’s design and development work by building team capability in design research and growing a research culture. We are now planning to spread a research mindset across our entire business as it embraces Human-Centred Design. We’ll share how we are preparing for this next critical period of change.