Anita is a passionate Design Researcher and Human Centred Designer with a background in designing digital products. She currently works for ANZ. She is at her best when she’s out in the field and immersing with real users. She is focussed on human centred design and strives to create environments where designers are exposed to customer needs and can build deep empathy for users.
She has led various design projects and successfully co-designed a program to scale research so designers can conduct light-weight research on their own. This program allows for user-centred research practices in a fast-paced, agile development environment.
Anita’s multidisciplinary experience spans across customer experience design, qualitative research, ethnographic research. quantitative customer research and Business IT. Before joining ANZ, she earned an MBA and MEng in Business IT and is a Certified Usability Analyst.