Transforming Design Leads, Into Design Leaders
That moment you realise you haven’t opened Photoshop Sketch in a year; your ten most recent files are PowerPoints, and steer co sessions outweigh design jams in your calendar.
But you’re still a Designer, right?
Since the coronation of the Chief Design Officer, leadership opportunities have continued to evolve, and in doing so have raised expectations of emerging design leaders. This talk will discuss how the goal posts have moved, and what you can do as a manager to prepare and enable your team through a shifting career trajectory
This talk will explore how to extend designer’s well-honed attributes into strategies for effective leadership. Learn how to build credibility, increase influence, and gain buy-in and adoption of a vision. How to balance customer with client satisfaction, develop business acumen and connect design to strategic KPIs. And finally, how to enable potential by designing goals, coaching teams and hacking culture.