Raymond van der Zalm
I’m a User Experience Strategist currently working on a user experience strategy for ABC News.
With a background in engineering many lifetimes ago, I have worked in the online industry for over 13 years for large corporates, dot-com’s, digital agency’s and for a prominent local user experience design consultancy. During this time I have worked across many industries and service organisations including banking, travel, retail, government, media, education, telecommunications and gaming.
I was also a co-founder of the local Sydney chapter of the UPA (now UXPA) organising many local events; as well as participating in the coordination of global and local activities for World Usability Day for a number of years.
I am particularly interested in the cross section between design, product/service and business strategy and how to drive innovation through deep understanding of the customer.