The shifting speed of our work: Designing UX strategy inside fast-moving organisations
The nature of how consultants are required to offer UX strategy to organisations has changed.
It’s no longer a world where we are out there at the frontier fighting the good UX fight; the client is on board, they know that they need to focus on their customers, they’re happy to invest, and they may even have some internal capacity.
But they are moving fast. They want us to dive deeply into their business, while their work programmes continue at full steam.
They aren’t looking to buy a lengthy process – especially one that’s completed in isolation. The client is asking for the rubber to hit the road immediately. How do we continue to be able to offer valuable UX strategy without compromise, while the projects steam ahead.
What does this mean on the front line?
The principles haven’t changed.
- The focus on users hasn’t changed.
- The end goal hasn’t changed.
- The how has changed.
- The who has changed.
- The nature of the collaboration with the client has changed.
- And the pace has changed.
- Our clients are talking and some even walking lean and MVP and agile.
- We’ve had to get faster, and deliver sooner!
With a view from a diverse set of projects we will share the things we have learnt, and we’ll examine the nature of UX and CX design in this velocity-driven context.