UX New Zealand 2013

There’s no accounting for taste, right? Colours, fonts, photos – design choices that will likely influence perceptions. As UX professionals, we’re always keen to ask the users what they think. But how do you ask people about something so subtle and individual? Examples and experiences from the realm of opinions.

Annika Naschitzki is a Senior Design Specialist at the Department of Internal Affairs. Her background is in Sociology – it’s all about people. She set off into UX at eye square in Berlin, Germany and then found a new home in New Zealand, at Optimal Experience and later as Senior CX Practitioner at Kiwibank. Nowadays she is service-designing on the Results 10 project.