Samantha Soma

Samantha Soma uses communication and connection to design experiences and systems that help people work better individually, together, and at scale. After completing a Ph.D. focused on conflict resolution and community development, she was an independent consultant before going to work for GE. As a design facilitator, she helped grow and develop GE’s global UX community, held internal team and customer strategy workouts, and coached designers of all levels throughout the company. Currently, Samantha manages GE’s User Experience Leadership Program (UXLP), recruiting and developing GE’s next generation of design leaders. Her eclectic background has equipped her with a uniquely diverse set of skills, which include mediation, design research, and team-building.