Elena Sanchez

Elena is part of the Product Design team at MYOB helping business be more productive by designing better accounting software, and a Google Expert (GDE) in UX/Product Strategy. She is passionate about helping organisations become more customer-centric, create new value propositions and continuously improve products and services using lean methodologies and data-informed design. Elena has 8+ years of experience working in UX across Europe, US and Australia, including 4+ years leading UX projects and mentoring user researchers and UX designers. She received her master’s degree in Human Computer Interaction in 2010, has taught UX and Information Architecture courses at Open University of Catalonia and General Assembly Sydney (UXDI), has delivered UX training for Tier 1 companies and often speaks at UX and innovation events.