The role of microcopy in user experience
Throughout the experience of any product or service, users will ask themselves a lot of questions.
When will my order arrive? How often will I be billed? Why isn't my password working?! …Where do I go next?
That's friction. And it's completely normal — embrace it! Good microcopy is all about understanding the user's context and responding in a timely, relevant and appropriate manner.
In this presentation we'll do a deep dive into what microcopy is, where it can be found and what it can be used for. We'll also break down examples of what makes for effective microcopy and how you can approach it in your work.