Embedding Machine Learning and Behaviour Science into our Design practice
In the ever-evolving Digital World, machine learning is significantly changing the way we approach design and digital experiences.
Through Behaviour Sciences, we are gaining better understanding of how we, as humans, are bounded by some shared similarities (limited cognitive bandwidth, prone to inertia, social beings, and present-biased) which influence how we make decisions.
My talk will explore the interception of Machine Learning, Behavioural Sciences and Design as the new frontier for Designers.
I’ll share how our Design practice is changing through collaboration with data scientists to harvest the potential of big data and using it to improve experiences through prediction and personalisation.
I’ll also share some of the framework we are developing with our behavioural scientist colleagues to help our customers to make considered financial decisions and by doing that, improve their Financial Wellbeing.
It will cover process enhancements, and frameworks that are guiding our practise changes.