Designing experiences for people who want to be somewhere else
As designers, artists, companies, we aspire to create products, services or experiences that people use, enjoy and, hopefully love.
So, what do you do if the person you’re designing for doesn’t want to be there in the first place? Ultimately, we want to design a service that is desirable for people. In the context where a person wants to be somewhere else and interacting with anything but you, we need to redefine desirability.