Adam is the Founder and Experience Design Director at blueegg, and able to present on the business critical importance of culturally inclusive design in a multi-culturally diverse digital ecosystem.
Adam has been working in interaction and service design for over 10 years with a number of large corporates including CBA, Deloitte, Volkswagen and Sony and established his Experience Design Agency blueegg.com.au based in Tank Stream Labs in Sydney over 5 years ago.
Along with his agency, Adam has been involved with a number of startups including Disruptsurfing.com that is focused on digital disruption in the surfing industry to deliver awesome, personalised boards to more surfers as well as Toyprint and ManCare. Adam also works as an instructor at General Assembly in Sydney where he teaches the UXD course, Information Architecture and design principles.
As well as Adam’s experience in startups, he has also completed an MBA from Macquarie Graduate School of Management and has an undergraduate Bachelor of Science degree at Sydney University with a major in Pharmacology.