Trickle value upward with buy-in from the middle

Getting buy-in from your stakeholders to execute Design Leadership is not that hard these days. Making the outcome of that plan come to life is an uphill battle that poses a major challenge to our industry. Get your buy-in from the middle and the value will trickle up.

Dan Smith: Human-centred product and service design strategist experienced in directing cross functional teams to deliver user-centric visions, strategic roadmaps and solutions for the financial, health, education, travel, gaming and general insurance sectors. Influencer and advocate builder who has proven success in aligning executive leadership teams around service and design visions.

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