The importance of immersive UI in UX
As screens on devices like mobile phones and emerging technology like VR/AR become more ingrained in everyday life, engaging and immersive user interfaces will become a key differentiation factor for businesses in any industry, from colour consistency to leaving users pleased about their experience. But, how to do this?
Nick Manthorpe: With a background in customer experience strategy and digital marketing, I head up digital strategy at the Deloitte Technology Fast 50 Award-winning User Experience and User Interface strategy, research and design agency DMG. Recent clients include Channel Seven, Telstra and Citibank. When we design, we design with purpose.