Imagine your way to better empathy

As designers and content strategists we often disagree about what empathy means and can get it mixed up with sympathy. This talk will hone your definition of empathy by showing its really just your imagination. And imagination is a muscle made bigger by practise – the best kind of practise ever...

Elle Geraghty is a consultant Content Strategist. She has been working with content for over 15 years as a content strategist, analyst and radio producer at the ABC. Elle runs the Sydney Content Strategy Meetup and she is currently helping the Australian Museum redesign their website, among other things.

Presentation audio