Flinders Street Station: A journey to implement UX in wayfinding and customer information

In this talk Carolina will walk you through the challenge of redesigning wayfinding and information at stations. Over the course of a week, we asked nearly 100 members of the public to navigate a simulated station environment, iterating designs between every session based on what we learnt.

Challenging a traditional industry approach where wayfinding comes at the end of the engineering/architectural design phase, we will explore how the team deep-dived into understanding the user perspective from the beginning of the project and how it has influenced the outcomes Victorians will see in the Flinders Street station upgrade and future station designs and upgrades.

Presentation audio