Does washing your mouth out with soap improve innovation?
In this talk I’ll explain the pitfalls of nominalisation, methods, algorithms and experts, and the critical role of language in driving action and innovation. You’ll learn how to choose words that create better results, happier clients, and lifelong success. (Well, maybe not all of that, but certainly some of it).
Mark Buntzen is an experienced strategist and facilitator with a background in business strategy consulting, industrial design, and science. He runs The Distillery, which focuses on research-led strategy and design-thinking work to help his clients innovate.