Design is multicultural: Successful story from Google Play
When Facebook tried to expand their product globally, they learnt that Japanese believe in blood type personality theory and Facebook allowed Japanese users to post their blood type in their profile. Design is not just about look but need to deeply understand user's behavior, needs and even culture.
Hanna Jung is an User Experience Design lead in Google Play Store and her focus is to deliver delightful experience throughout Play Store. Prior to Google, She was a design lead at MicroStrategy and led multiple different products. She earned her HCI master degree at University of Michigan.