Chatter bots: Content strategy for the conversational interface

The future is here and it's in your messaging app! Bots are changing how, when and where people talk to their favorite businesses. With technology that automates your transactions, customer service and conversations like never before, how do you create a user experience that also feels human?

Learn how a team of content strategists at Facebook is tackling this territory for Messenger and discover:

  • Strategies for balancing business goals with user experience
  • Best practices for developing the strategy and content for your bot
  • Ways to adapt your voice and tone to this new communication channel
  • Tips for setting expectations with humans who think your bot can do everything
  • Approaches for those interactions that don't go as planned