Turning your journey map into an engagement model

Visualising engagement across your company’s digital landscape is challenging. By extending your journey maps to include channels, platforms and analytics, you can create a model that highlights opportunities to improve your offering and form the basis of an experience strategy.

Warwick Bracken: I am a principal digital consultant with Oakton, where I lead user experience and strategic engagements across a wide range of industries. I look to improve digital design and delivery processes, and work with my clients to improve their internal capabilities.

Presentation audio